REELS = ATTENTION
Among US consumers, 13% started their shopping journey on TikTok, and the app is improving search functionality to reinforce that behavior. The hottest advertising channel right now! Think it like Facebook in 2015 and Instagram in 2018. Instagram Videos, Reels and Stories are getting the most reach, hence conversion, as IG algorithm pushing vertical videos as the most valuable content. Reels are getting X5 more reach organically.
Following Instagram and TikTok success, youtube launched Shorts in 2021 prioritizing these videos views and distribution among its users. The shorts are giving 10X reach and exposure compare to the regular long-form videos.
VIDEOS EVOKE EMOTION
Video is the fastest way to show your brand in motion. This is because video allows your audience to envision what the experience of working with you will be like with minimal effort. As they engage more with your video content, the audience begins to associate certain emotions with your product or service.
We will cover your monthly content needs for creative social media video production with highly-converting, engaging vertical formats. Social video production packages is a new way to approach your customers with Reels, Shorts, and Stories